Luxury Branding for Florist | Black & Neon
Brand Identity for Florist Overview
Project Overview
This brand identity is crafted for a bold and fashion-forward Luxury branding for a florist. A London-based florist seeking a vibrant, luxurious presence. The visual direction blends high-impact hot pink with deep black accents, creating a striking and memorable contrast that captures attention while remaining stylish and refined. Inspired by ornate design elements and paired with hand-painted watercolour florals, the identity strikes a balance between artistic flair and high-end sophistication.
Creative Direction
The logo will feature elegant serif or script typography, surrounded by bespoke floral illustrations to create a frame-like composition. The overall aesthetic should evoke confidence, creativity, and couture-inspired elegance, appealing to modern, design-conscious clients looking for flowers with impact and drama.
BRAND Redesign / Revision
BRAND REDESIGN
Once presented, the dark and moody designs above upon a black background where not approved at all. Clients requested more watercolour painting illustrations of an array of particular flowers that would be placed, in a romantic way, around the final logo design. Above and below you can view the end result that they preferred for their final brand identity design and logo collateral.
