Elegance Envisioned: Luxury Italian Wedding Invitations at Gritti Palace, Venice
As a luxury wedding invitation designer and artist, I love the thrill of working on new collections and curating the most beautiful collections of stationery for specific high-calibre editorials. This editorial collection is designed for a wedding at Gritti Palace in Venice, Italy. In this luxury Italian wedding invitations collection, I aim to convey an Italian collection that is a testament to the unparalleled beauty and rich heritage that is held within the history of Italy. If you’re having a private Italian villa wedding, this is the perfect wedding invitation design inspiration for you.
Designing new collections
Whenever I observe the other wedding vendors and the way that they engage and contribute to creating work for editorials, I came to a realisation of my own. I oftentimes notice that wedding gown designers, of course, take weeks if not months to work on the gown’s cut, its shape, the embellishment and embroidery and the final finishing to create a product that will reflect their brand and raise their profile. That is after all the whole point of creating an editorial collection. To work with a team or like-minded professionals and curate an editorial that will raise our profile and elevate our collective brands.
Yet do wedding dress designers make a new dress for every single editorial shoot? Many of them use the same dress and send it out to multiple editorials. I have certainly taken notice of this.
Now what I have started to do is this. Repurpose key pieces.
Let me explain.
Original custom design
Normally with every single editorial collaboration that I take on I try to push myself as a wedding invitation designer. I ask for a full creative design inspiration board and use that to design 100% original creative, unique wedding invitations, consisting of artwork, painting illustrations, watercolours, handwritten calligraphy and elaborate create designs.
However for this Gritti Palace editorial, I had a few key pieces left over from a previous shoot that were not used! They were pretty special pieces and it was such a shame that they wouldn’t see the light of day. I simply used those pieces, particularly the blue floral wedding invitation from below and created a new collection using pale blue and gold with a spark of magenta and hot pink for the place names below.
Here’s the final collection below.
